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H.R. 4445 (114th): Truth in Advertising Act of 2016

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The summary below was written by the Congressional Research Service, which is a nonpartisan division of the Library of Congress, and was published on Feb 3, 2016.


Truth in Advertising Act of 2016

This bill directs the Federal Trade Commission (FTC) to submit a report to Congress assessing the prevalence, in advertisements and other media for the promotion of commercial products and services in the United States, of images that have been altered to materially change the appearance and physical characteristics of the faces and bodies of the individuals depicted. The report must contain: (1) an evaluation of the degree to which such use of altered images may constitute an unfair or deceptive act or practice, (2) guidelines for advertisers regarding how the FTC determines whether such use constitutes an unfair or deceptive act or practice, and (3) recommendations reflecting a consensus of stakeholders and experts to reduce consumer harm arising from such use.

The FTC must solicit input, to the extent practicable, from: (1) stakeholders that are geographically and culturally diverse; and (2) experts from physical and mental health, business, consumer advocacy, and advertising industry communities.